El Goog is Testy

Today I came across a couple new features that I have not seen before. It looks like Google is testing a few new paid search offerings.

Paid Search Product Links

The first one

I noticed is paid search product links. It appears that advertisers will soon have the ability to ad product links in their premium paid search listing.

This snazzy little feature is sure to make those retail clients drool. Expectations? I assume that this little feature is sure to bring in a high CTR while it is new and shinny. Once it becomes common place it is likely to result in a higher conversion rate as it will provide additional information pre click to help qualify search traffic.

Paid Search Ads and Natural Links Don’t Shake hands, Paid Search Ads and Natural Links Hug.

Another change I have recently noticed is that the right bar of paid search ads has shifted from the right of your screen (no matter you monitor size) to right up on the natural links.

Expectations? This is likely to result in higher CTR. Reason for Google to make this change? As wide screen monitors quickly become the norm those text ads have started to feel a little lonely. Also Google is a public company and needs to keep on growing its revenue…